Only Perceptions...

“There is no reality… only perceptions.”

Referring to this little phrase has served me well over the years in the design business. We must never forget who composes our final jury. It’s not about what we the designers think, or even what the business owner think… it’s all about what “they” think. And “they” are the end- users, the consumers of the products we are branding. After 25 years of working with ad agencies and entrepreneurs, we have simply decided to share some of our experiences from the design battlefields. Yes… battlefield.

We don’t presume to for a minute to be know-it-all bloggers, standing on the virtual podium, telling the industry what’s up. This is not a “we’re right and everyone else is wrong” editorial. It is simply our sincere attempt to share our career experiences as designers specializing in business identity and marketing collateral. We simply feel compelled to share some of our thoughts, stories and yes… the occasional rant about “what works for us” in the design business. We have been lucky enough to work with some of the greatest clients in the world… we owe all of our success to these brave souls courageous enough to trust us with their most prized professional possession… their brand. We would not be here without them.

Some times we laugh, sometimes we cry, maybe even get a little angry… uh.. I mean passionate… about what we do. But every once in awhile… we feel like Rocky Balboa did when he conquered that long flight of stairs. If you’ve never thrown a triumphant fist high in the air and done a little dance after a design victory… you haven’t lived.

Man I love my job…