Just when I thought that I had heard it all... the design community is all a buzz with rumors of Kellogg's intention to brand each cornflake. Apparently Kellogg's plans on using high tech laser etching technology to imprint the Kellogg's logo-type on every cornflake! Will Kellogg's Cornflakes become this year's branding success story or brand suicide? I think it was Alice Cooper when discussing urban rock legends, myths and rumors once said... all press is good press... right...?
Whether these rumors turn out to be true or not... what a brilliant concept! Personally I hope it is true. A bold brand move like this has the potential to change the way we think about branding. Advertising and marketing is shameless at times... first we see logos on the bodies of hottie cheerleaders... now they may be staring back at us from our cereal bowls in the morning.
Sometimes branding happens... because we make it happen...
What's next? I don't know about you... but I can't wait to see :)
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